9 Forecasts for the Near Future, With Implications

More generally across the next generation of social apps, the traditional social graph will continue to become less relevant as TikTok-like AI-powered algorithmic feeds determine what we see based on what we like. However, I am on the lookout for hybrid solutions that leverage both social graphs alongside AI-powered editing and curation.

One lesson learned building Behance to a community of 35M+ highly opinionated creative people: you don’t own a network, you are the steward of a network.

We must usher in an era of attribution, where content shows WHO made it and HOW it was made (and unsigned content is assumed to be fake or AI-made).

AI-powered, in-product assistants will make a major comeback (Microsoft’s infamous “Clippy” was just ahead of its time!). Q&A interfaces on top of AI are the biggest threat to Google and other information sources that monetize via traffic.

AI will commoditize decades of content marketing and SEO tactics, and usher in a new era of brand and influencer marketing.  With models like ChatGPT driving the cost and time required to write effective SEO content down to zero, every brand will “flood the zone” of search engines, completely commoditizing content marketing. Perhaps this will

For starters, the value of creative work will shift from outcomes to process and ingenuity. The original idea, the judgment, the innovations in process, and the story become more important than ever. As any art collector knows, in a fine art gallery, a piece is valued based on its lineage, its originality, and the trials and tribulations of the ar

One of the most exciting and under-discussed opportunities is new compensation models for creators to monetize the use of their style or likeness to generate original art or music. Compensation is ripe for re-imagination in the era of AI.