Full Stack Creator | Stephen Wise

Who are full stack creators: (1) They have a desire to create

Benefits of a "full stack creator approach": (1) Learning in public positions you as an expert in the industry;(2) Audience-first makes marketing your product practically free; and(3) You're able to capture more value than the typical creator who is only selling attention (usually through ads / sponsorships).

How to become a full stack creator: ‍(1) Content Creation - This is the more typical creator side of things. How do you create something that is valuable and grabs people's attention? (audio, writing, video...)‍

(2) Product Creation - How do you build something of value that serves your audience? (info-product, community, education, physical product, software...)

(2) They want to make a living from their creations(3) They start a service business because the barrier to getting started is low (optional)(4) They build their audience while running the service business or working a job(5) They package up their expertise and teach others how to do what they do(6) They serve their audience with a product (somethi... See more

The full stack creator is someone who first builds an audience, then serves that audience with services, education and products.  Versus traditional businesses build a product, then try acquire an audience through marketing.