Everyone wants to be connected

marketer is curious about other people. She wonders about what others are struggling with, what makes them tick. She’s fascinated by their dreams and their beliefs. And she has the humility to embrace the lack of time and attention that her audience wrestles with every day.

What People Want Safety is first. It’s impossible to grow, to connect, or to lead if we are under threat or feel the ground shifting beneath us. Next come affiliation and status, an alternating dance of vaguely related emotions. Affiliation is being part of something, fitting in, being connected. And status is simply who eats lunch first. Our place

CONNECTORS are the bridge-builders who help you get what you want.

In an always-on, real-time, global world of business communications, the priority is on human interaction that leads to connections. Connections lead to awareness. Awareness leads to trust. Trust is the ultimate catalyst for business benefits, as it always has been. I devote a chapter to each of these