Everyone wants to be connected
seths.blog
Everyone wants to be connected
Connection: Vulnerability, impartiality, empathy, and wonder
The majority of us have been taught that connection is earned through achievement. We believe that once we become successful, smart, or generous enough, we’ll be worthy of connection.
But people don’t want you to be perfect. They want to be connected to you.
Joe Hudson • Knowledge Work Is Dying—Here’s What Comes Next
Everyone is lonely, insecure, and a bit of a fraud. And everyone cares about something. As a marketer, then, we have little chance of doing marketing to others, in insisting that they get with our program, that they realize how hard we’ve worked, how loud the noise is in our heads, how important our cause is . . . It’s so much more productive to da
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
And here’s what’s really sad: Many, many people in this world are terrified of real connection that unfolds in real time. This means that anything that makes you seem real will set them on edge. They would prefer a painted backdrop, where they can mouth the same lines and get the same predictable responses from everyone they meet. They don’t even r... See more