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Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
Counter-narrative thought leadership is not about being contrarian for the sake of it. It’s not enough to be contrarian. Thought leadership content also has to ring true. We’ve all had the experience of reading something put out by someone we admire and thinking: YES. THANK YOU! That’s the feeling that good counter-narrative thought leadership aims
... See moreKatie Parrott • Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
"The most effective thought leadership strategy is contrarian specificity: take a clear, defensible position that challenges conventional wisdom in your domain, then back it with original frameworks, data, or lived experience others can't replicate.
Most thought leaders fail by being either too agreeable (becoming background noise) or contrarian... See more
Most thought leaders fail by being either too agreeable (becoming background noise) or contrarian... See more