"Ideas that spread—whether firing neurons, viral memes, or galaxy formation—exist at the threshold between order and disorder. Too stable, nothing propagates. Too chaotic, nothing coheres.

The pattern: small perturbations occasionally cascade into massive reorganizations (power law distribution).

For thought leadership, this means:

Your idea needs... See more

"The most effective thought leadership strategy is contrarian specificity: take a clear, defensible position that challenges conventional wisdom in your domain, then back it with original frameworks, data, or lived experience others can't replicate.

Most thought leaders fail by being either too agreeable (becoming background noise) or contrarian... See more

" The gap: Most thought leadership frameworks focus on positioning (how to be seen) rather than generativity (how to produce genuinely new ideas).

The unexplored space is epistemic entrepreneurship—systematically creating knowledge that didn't exist before, not just repackaging or positioning existing knowledge more cleverly.

This means: treating... See more

"The #1 best practice for thought leadership is having a genuine, falsifiable point of view that risks being wrong.

Most "thought leaders" synthesize safe consensus. Real thought leadership stakes a claim others can disagree with, test, and potentially disprove. This creates productive tension that attracts attention, invites debate, and forces you... See more

Cross-domain patterns for thought leader distribution:

1. Epidemiology: Ideas spread through super-spreaders—focus on 50 key relationships, not 50,000 followers

2. Mycorrhizal networks: Trees share nutrients underground; build invisible "root systems" through back-channels (group chats, private Slacks)

3. Luxury branding: Scarcity creates demand—limit... See more