embedded finance x creator economy

-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.

The creator economy is no longer just about providing value to the platforms. It’s about new forms of direct creator-community relationships

But just as the gig economy mode of work brought about negative consequences, strong parallels are emerging between the gig economy and creator economy, rooted in the commoditization of work and erosion of worker leverage. For online creators today, a handful of large social media platforms serve as gatekeepers for finding and connecting with audie... See more

Platforms are now scrambling to compete as “creator platforms”, with a lot of effort poured into ensuring that content can generate real economic value for creators, either by paying for it themselves or by helping the audience pay.

The Passion Economy Demands Creator-Format Fit

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.