added by Sam Blumenthal · updated 2y ago
Ecommerce as Video’s Killer App | Andreessen Horowitz
- As online video platforms seek a business model beyond advertising, and short videos start to look more and more like commercials, it turns out that commerce may be video’s killer app. And not only could video apps become ecommerce apps, but all ecommerce apps may also have to become video apps. Various platforms from China show us how this can be ... See more
from Ecommerce as Video’s Killer App | Andreessen Horowitz by Avery Segal
Sam Blumenthal added 2y ago
- In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an ... See more
from Ecommerce as Video’s Killer App | Andreessen Horowitz by Avery Segal
Sam Blumenthal added 2y ago