What the US can learn from China on social commerce

Beyond simply marketing the the product, some companies, including Shihuituan (the Uber of convenience stores in China) have made local community leaders (their version of influencers) points of contact for logistics as well, which substantially lowers their own costs, creates more connectivity with their target communities, and shares more income ... See more

China has successfully integrated multimedia content with shopping platforms, a feat that the US is only starting to crack with initiatives like Instagram’s Shops and Shopify’s competitor Shop.

From Huya (game streaming) to Pinduoduo (cheap Taobao) to Dianping (Yelp for China) to Yinke, Yizhibo, Douyu, Bilibili, and Meipai (live streaming platforms) to Xiaohongshu (shopping reviews) to Duoyin (TikTok of China) to Weibo (Facebook of China), China is a rich, booming ecosystem for social. But beyond pure social, each of these aforementioned ... See more