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Marketing is the generous act of helping others become who they seek to become. It involves creating honest stories—stories that resonate and spread. Marketers offer solutions, opportunities for humans to solve their problems and move forward.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Sales as a transfer of enthusiasm.
Sari Azout • A Moodboard for People Who Hate Self-Promotion
Translating Your Positioning into a Sales Story