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Sales as a transfer of enthusiasm.
Sari Azout • A Moodboard for People Who Hate Self-Promotion
Sales is about change: turning “I never heard of it” into “no” and then “yes.”
Seth Godin • The Practice: Shipping Creative Work
Selling is about a transference of emotion, not a presentation of facts. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring.
Seth Godin • The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
But first, I want you to absorb this message: Selling is neutral. It’s like a handshake. It’s innocent in and of itself. The positivity or negativity of selling is more about how you apply the skills and knowledge you have of selling with the awareness of the impact your sales make. See, it’s very important that you suspend any negative association
... See moreJason Marc Campbell • Selling with Love : Earn with Integrity and Expand Your Impact
That’s why what we’re selling is organizational transformation.