Don’t try to sound big. | Derek Sivers
stories that are important to them,
Terry Szuplat • Say It Well: Find Your Voice, Speak Your Mind, Inspire Any Audience
➌ Write like a human, for humans.
Jim VandeHei, Mike Allen, • Smart Brevity
Letting people behind the curtain changes your relationship with them. They’ll feel a bond with you and see you as human beings instead of a faceless company. They’ll see the sweat and effort that goes into what you sell. They’ll develop a deeper level of understanding and appreciation for what you do.