Diving into the Deep End — what works
whatworks.fyi
Diving into the Deep End — what works
Because high-resonance storytelling takes precedence over originality. After all, you’ll rarely change someone’s life by telling them something new, but you can deeply affect them by saying something they know to be true so well that it compels them to finally confront it.
Julian Shapiro • Highlights 🥑 Why Your Ideas Are So Bad
In thinking about my audience – what do I want them to know? What opportunities for self advocacy are coming or upcoming? What narratives am I interested in unsettling? What information is my audience most craving and/or lacking?
News creators need to identify a 'theory of change' for their work - News Creator Corps
The insight that changed everything for me came from neuroscience: all human beings have a fight-or-flight response. When we are in fear mode, our capacity to understand the perspectives of those different from us shuts down. Fear primes us for self-interest.
It’s common sense: if we sense danger, we instinctively take care of ourselves and our... See more
It’s common sense: if we sense danger, we instinctively take care of ourselves and our... See more