Highlights 🥑 Why Your Ideas Are So Bad

Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among, say, 25 people in the world who repeatedly generate blockbusters.

If two world-class creators share the exact same creative process, I get curious. Also, while writing this, I found a video of John Mayer doing the same thing.

I call their approach the Creativity Fauce

Because high-resonance storytelling takes precedence over originality. After all, you’ll rarely change someone’s life by telling them something new, but you can deeply affect them by saying something they know to be true so well that it compels them to finally confront it.

Julian's Insight #1

Hard work can be lazy

Working hard for a long time without checking what the better things to be working on are is a hidden form of laziness. A laziness that disguises itself as something to be proud of.

—Julian