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The science of communicating hope
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Are human beings fundamentally good and capable of change, healing, and growth? ...Or are we selfish individuals who must be kept in check?
Those who push a dark, divisive vision of humanity are highly organized in using social media to spread their stories. We must be just as strategic and collaborative in telling and amplifying stories that foste... See more
Thomas Coombes • The science of communicating hope
Today’s political landscape is shaped by forces investing heavily in spreading fear and division. Given that fear is a dominant force in our culture, it’s no surprise that it defines much of our politics.
Thomas Coombes • The science of communicating hope
f we want to build lasting movements that transform attitudes, behaviors, and culture (ABC strategy!), we need to organize around a shared goal.