
Disciplined Entrepreneurship

- You do not have “the answer” for your
Bill Aulet • Disciplined Entrepreneurship
Your first goal is to assess the needs of potential customers, focusing on a target customer with the goal of achieving product–market fit—a product that matches what customers in a specific market are interested in buying.
Bill Aulet • Disciplined Entrepreneurship
“early majority.
Bill Aulet • Disciplined Entrepreneurship
- Is the target customer readily accessible to your sales force?
Bill Aulet • Disciplined Entrepreneurship
Customer Service: By establishing processes and culture that focus on excelling at customer service, this potential core allows you to retain customers at a very high rate as compared to competitors, and thereby avoid costly churn. It will also allow you to attract and obtain customers in a much more efficient way than others in the market, as your
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Your Core will drive your ability to deliver certain benefits to the customer, which has to translate into value for the customer (based on the customer’s top priorities), which then leads to a better Competitive Position.
Bill Aulet • Disciplined Entrepreneurship
Even the most powerful personalities with extreme “reality distortion zone” powers cannot do so, as history has shown with Dean Kamen and the Segway, or even Steve Jobs at NeXT Computer.
Bill Aulet • Disciplined Entrepreneurship
Next, identify the different tasks your end user performs. For a high school science teacher in a suburban area, these tasks may include teaching, grading, preparing lessons, training, discipline, dealing with parents, ordering chemicals, and more. An
Bill Aulet • Disciplined Entrepreneurship
The third myth is that there is an entrepreneurship gene,