Disciplined Entrepreneurship

The business “rewards” for these founders are primarily in the form of personal independence and cash flow from the business.

Be sure to make the numbers in the “possible” state ones that you are highly confident your product can attain. You do not want to be too aggressive and fall short of what you set as an expectation. Often, entrepreneurs are much too aggressive in claiming how beneficial their product is to customers. As a result, they fall short of expectations and

1. You do not have “the answer” for your

The second myth is that all entrepreneurs are charismatic and that their charisma is a key factor in success.

The Quantified Value Proposition is framed by the top priority of the Persona. You first need to understand and map the “as-is” state in a way familiar to the customer, using the Full Life Cycle Use Case. Then, map out the “possible” state of using your product, clearly indicating where the customer receives value based on the Persona’s top priorit

Customer Service: By establishing processes and culture that focus on excelling at customer service, this potential core allows you to retain customers at a very high rate as compared to competitors, and thereby avoid costly churn. It will also allow you to attract and obtain customers in a much more efficient way than others in the market, as your

Even the most powerful personalities with extreme “reality distortion zone” powers cannot do so, as history has shown with Dean Kamen and the Segway, or even Steve Jobs at NeXT Computer.