Disciplined Entrepreneurship

the capability to commercialize an invention is necessary for real innovation. An entrepreneur, then, serves primarily as the commercialization agent.

Your Core will drive your ability to deliver certain benefits to the customer, which has to translate into value for the customer (based on the customer’s top priorities), which then leads to a better Competitive Position.

“early majority.

Take your resources and apply them to a narrow, carefully defined new market that you can dominate.

just because you have a paying customer does not mean you have a good business. In order to have a good, sustainable business, you will need to gain enough customers paying enough money within a relatively short period of time so you do not run out of capital, but instead, become profitable.

No matter how you have become interested in entrepreneurship, you need to start by first answering the following question: What can I do well that I would love to do for an extended period of time?

A target customer is a group of potential customers who share many characteristics and who would all have similar reasons to buy a particular product.

Focus on end users, not customers, because you will need a committed group of end users to have a sustainable business. A school doesn’t use a textbook, or a chalkboard, or a lesson plan, but teachers do.

The first myth is that individuals start companies. While