Gabriel Perera

• soft knees

• Front turn - heels up, knees bent, body upright - think chicken body stays still, legs and hips move

• Back turn - toes up, seated squat, body cues as above

• Stand up, breathe out through each turn

• Can reduce standing up time as slope is steeper/faster

• Reducing tail movements can reduce the chance of catching an edge

• Start always soft knees to

People don’t just buy art, they buy its provenance and story. The same is true for products - people are buying into a story. A brand therefore forms the core of that story.