Gabriel Perera
@gabrielperera
Gabriel Perera
@gabrielperera
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
... See more"Worrying about the future is like watching a leaf fall and trying to predict where it will land. Stop trying to guess where the wind will blow and get to work."