Gabriel Perera
@gabrielperera
Gabriel Perera
@gabrielperera
People don’t just buy art, they buy its provenance and story. The same is true for products - people are buying into a story. A brand therefore forms the core of that story.
In times of political and environmental crisis, this mindset often takes the form of the belief that nothing is truly worth doing with your time except addressing such emergencies head-on, round the clock – and that you’re entirely correct to think of yourself as guilty and selfish for spending it on anything else. This quest to justify your
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