Gabriel Perera
@gabrielperera
Gabriel Perera
@gabrielperera
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
... See moreLearning another language is like becoming another person" - Haruki Murakami.

“Can you imagine when we reach a point where not owning a car becomes the ultimate luxury and its own kind of status symbol?”28 This transition has started.