Gabriel Perera
@gabrielperera
Gabriel Perera
@gabrielperera

Health/wellness is now the #1 life goal for Americans (36% of respondents), ahead of family/friends (34%), financial success (15%) or career (6%).
Source: Forerunner survey,
April 2025
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
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