Dieter Rams - Wikipedia
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Dieter Rams - Wikipedia
Saved by sari and
Dieter Rams was the lead designer at Braun for many years. He is driven by the idea that almost everything is noise. He believes very few things are essential.
Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design.
— Dieter Rams
Dieter’s design criteria can be summarized by a characteristically succinct principle, captured in just three German words: Weniger aber besser. The English translation is: Less but better. A more fitting definition of Essentialism would be hard to come by.
1. SIMPLICITY 2. ESSENTIAL DETAIL 3. COMPLEXITY 4. EFFICIENCY 5. PRECISION 6. CONTEXT 7. NO DISTRACTIONS