vol.33: 15 Mindful Product Principles from Allen Zhang, Father of WeChat

In the first 5 months of WeChat, the team didn’t promote it themselves. Instead, they waited to see if users would be attracted to WeChat and then promote it themselves.

If users weren’t willing to do this, whatever marketing they did would be meaningless. Although it took more time, it meant that the product was healthy when it really started to g

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WeChat limits ads in its social feed to just 2 per day. In contrast, westerners tend to see 10,000 ads/day.

A good product is:

1. Innovative; it must have creativity


2. Useful


3. Beautiful


4. Easy to use


5. Unobtrusive, modest


6. Honest


7. Timeless ; it won’t become outdated


8. Doesn’t skip over any small details


9. Environmentally friendly and doesn’t waste resources


10. Not overly designed, “less is more”