updated 1mo ago
Diary of a Brand: Hoka
- In this Diary of a Brand , I am introducing a new framework: the Brand Growth model โ to explain how the Deckers and Hoka team took Hoka from obscurity to main street.
Itโs purposely simple, and breaks up brand-building into two phases: definition and scaling. Definition is about distinctiveness โ solving a problem for a specific niche. Scaling is a... See morefrom Diary of a Brand: Hoka by Michelle Wiles ๐ช๐
Hanna Bergstrรถm added 1mo ago
Interesting model and approach to brand marketing