Diary of a Brand: Hoka
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of âsleep fitnessâ by positioning it as a âsleep fitness brand.â Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano âą How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the âSleep Fitnessâ Category
edition+partners specialises in research, strategy, partnerships and innovation for fashion, sports, and entertainment brands.
At launch, we spoke to 52 founders and executives from ON Running, Uniqlo, Satisfy, Palm Angels, AMBUSH, Our Legacy and more. While each brand was at a different stage, they all shared the same challenge: how to grow without... See more
At launch, we spoke to 52 founders and executives from ON Running, Uniqlo, Satisfy, Palm Angels, AMBUSH, Our Legacy and more. While each brand was at a different stage, they all shared the same challenge: how to grow without... See more
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O case HOKA mostra o poder de resolver uma dor autĂȘntica , mesmo que vĂĄ contra a estĂ©tica dominante â um paralelo perfeito para sua jornada pĂłs-burnout: criar formatos menos âinstagramĂĄveisâ, mas mais funcionais e relevantes para vocĂȘ e sua audiĂȘncia.