
Diary of a Brand: Hoka

Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | Entrepreneur
Jason Feiferentrepreneur.com

āAmazon is designed to commoditize products to the lowest common denominator of what they stand for,ā Joey Zwillinger, Allbirdsās co-founder
Yiren Lu ⢠Can Shopify Compete With Amazon Without Becoming Amazon? (Published 2020)
SO YOU WANT TO START A BRAND?: developing products the world actually needs.
Azora Zoe Paknad1strodeo.substack.com

A business that successfully taps into its customersā passion for its products can grow quickly without the massive capital outlays required of traditional brands.