“While smaller, niche players like Hoka and On Running doubled down on product innovation and grassroots marketing, Nike seemed stuck in a loop of digital experimentation that failed to excite the core sportswear consumer. By focusing almost exclusively on scaling its own digital platforms, apps, and virtual ventures, Nike alienated key wholesale partners and overlooked the growing demand for authentic, community-driven experiences in favor of short-term gains through DTC margins. Now it appears the long-term ramifications have finally caught up.”

“Istead of opting out of social media, how can we use it to connect and form relationships with figures or ideas we never before had access to?

Instead of mourning our sense of direction, how can we use our map apps to seek out tiny shops and cafes for a better sense of locality and sense of neighborhood in cities?”

https://www.newyorker.com/culture/open-questions/is-culture-dying

Lessons for the working life, no matter if you are a entrepreneur or not 

Interesting model and approach to brand marketing