Hanna Bergström
@hanna
Hanna Bergström
@hanna
“While smaller, niche players like Hoka and On Running doubled down on product innovation and grassroots marketing, Nike seemed stuck in a loop of digital experimentation that failed to excite the core sportswear consumer. By focusing almost exclusively on scaling its own digital platforms, apps, and virtual ventures, Nike alienated key wholesale partners and overlooked the growing demand for authentic, community-driven experiences in favor of short-term gains through DTC margins. Now it appears the long-term ramifications have finally caught up.”
I’ll try to define my rituals, which automatically means defining what’s most important from an energy perspective
Good reminder to cut yourself some slack https://www.itsnicethat.com/articles/creative-career-conundrums-if-you-could-jobs-advice-120824
Simply beautiful. Repetition is key.
If you have ideals but you don't take responsibility for making a change in the world, you are working on your self-image, not a product for other people. If all you have is pragmatism, then you have speed but not a direction and the purpose of your work will get set by default to, at best, the same conventional things that everyone else is chasing.
“Doing so we forget that the other end of the spectrum doesn’t function under the same pressures. It needs space and leisure to let ideas bloom, and for people to spend time in exploration”.