Hanna Bergström
@hanna
Hanna Bergström
From Window by Masahisa Fukase (1973)
In this series, Fukase photographed his wife heading off to work every morning from his fourth-floor window using a telephoto lens.
Compositionsubstack.comSimply beautiful. Repetition is key.
I’ll try to define my rituals, which automatically means defining what’s most important from an energy perspective
Simply beautiful. Repetition is key.
Good reminder to cut yourself some slack https://www.itsnicethat.com/articles/creative-career-conundrums-if-you-could-jobs-advice-120824
If you have ideals but you don't take responsibility for making a change in the world, you are working on your self-image, not a product for other people. If all you have is pragmatism, then you have speed but not a direction and the purpose of your work will get set by default to, at best, the same conventional things that everyone else is chasing.
In this Diary of a Brand , I am introducing a new framework: the Brand Growth model — to explain how the Deckers and Hoka team took Hoka from obscurity to main street.
It’s purposely simple, and breaks up brand-building into two phases: definition and scaling. Definition is about distinctiveness — solving a problem for a specific niche. Scaling is... See more
It’s purposely simple, and breaks up brand-building into two phases: definition and scaling. Definition is about distinctiveness — solving a problem for a specific niche. Scaling is... See more
Michelle Wiles 🪄📈 • Diary of a Brand: Hoka
Interesting model and approach to brand marketing
It’s common nowadays to talk about the “culture wars.” The notion is that we’re profoundly divided about the kinds of people we want to be, and that we express these divisions in everyday, sometimes petty ways. But, in Roy’s view, this framing is wrong. It would be more accurate to say that there’s a war on culture; what we call the culture wars... See more
Is Culture Dying?
“Istead of opting out of social media, how can we use it to connect and form relationships with figures or ideas we never before had access to?
Instead of mourning our sense of direction, how can we use our map apps to seek out tiny shops and cafes for a better sense of locality and sense of neighborhood in cities?”