Design without process, or the form factor trap

When a team takes the time to visualize their options, they build a shared understanding of how they might reach their desired outcome. If they maintain this visual as they learn week over week, they maintain that shared understanding, allowing them to collaborate over time. We know this collaboration is critical to product success.

Being very literal about the project’s goal helps kick-start the ideation process and creates a solid framework to measure all future decisions against. Without restraints or a good problem statement, it’s hard to know where to even start, which can feel overwhelming and paralyze the design process. If we have a clear framework, it’s easier for peo

solution, and filling in the design details. Many practitioners wouldadd a fifth step: validation, testing the effectiveness of a solution with users. This is part of a discipline widely known as usability.