Design without process, or the form factor trap

Being very literal about the project’s goal helps kick-start the ideation process and creates a solid framework to measure all future decisions against. Without restraints or a good problem statement, it’s hard to know where to even start, which can feel overwhelming and paralyze the design process. If we have a clear framework, it’s easier for peo

The very act of creating a prototype often exposes problems that cause you to change your mind.

For me, Figma is where initial hunches live; a starting point. Not final designs. it's not until I start building and really using it that I get more signal to understand what aspects of the design feel good and which aspects don't. That's a big reason why I dislike teams that treat their visual designs as complete and "ready for handoff." Please,

FIGURE 8.6Typical results for “design process.”

When a team takes the time to visualize their options, they build a shared understanding of how they might reach their desired outcome. If they maintain this visual as they learn week over week, they maintain that shared understanding, allowing them to collaborate over time. We know this collaboration is critical to product success.