
Design without process, or the form factor trap

If you want feedback on flow and content, show the design without imagery and color. This is a perfect time to show a rough sketch or a black-and-white wireframe. People who have never seen a wireframe before might wonder what they are looking at. You can reassure them that they aren’t looking at a terrible final design by showing before-and-after
... See moreDonna Spencer • Presenting Design Work
how we frame our discovery work to ensure alignment and to identify key risks.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Chris Noessel • Is your organization design ready?


but it benefits from collaboration and borrows on design thinking processes: gathering as many diverse points of view and visual approaches as possible before homing in on one and refining it.
Scott Berinato • Good Charts
Maeda, the teams at IDEO, and many others use visual design to organize and understand information—and to stimulate action. As with the old adage “out of sight, out of mind,” so we learn that right before our eyes, actions thrive.
Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
that can and should be done in parallel. For example, I have long argued that requirements (functionality) and design (user experience design) are intertwined and should be done together. I don’t like the old waterfall model of a product manager doing “requirements” and handing that off to interaction designers that do “design.” Most teams understa
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