The second difference is that design thinking relies on an interplay between analysis and synthesis, breaking problems apart and putting ideas together . Synthesis is hard because we are trying to put things together which are often in tension. Less expensive, higher quality for instance. This is where Roger Martin's idea of integrative thinking is... See more

So, what then is human centered design if it's failing most of the humans surrounding it? We were trying to broaden the aperture and bring the lens further back to look more coherently at everything that goes on when inserting a product, service, or built environment. What happens when you create something and put it into a human system?