Decentralized Fashion Brands Are Turning Consumers Into Creators - Decrypt

- Blockchain-enabled "Total Design" should allow us to invest in creative communities while casting off old world confines. Total design equates craftsmanship with artistry since it left an indelible mark on art & design practices until today. - It’s in the spirit of Total Design within the current paradigm that we must revisit present structur... See more

Imagine buying the perfect pair of pants. Their hem length and bagginess were debated and voted on by their future wearers. Their fabric was sourced ethically, and you can look up the metadata of where it was milled. They have been minted on the blockchain, so if you resell them, the next buyer knows they’re legit. And instead of the pants pattern ... See more

We can decentralize the supply chain by: - Setting up participation through product testing bounties, community management, cross-world infrastructure and blockchain development.- Eventually - creating the ultimate “god” protocol brands with full on chain supply.On returning ownership: - Building on-chain tools for designers to register their work ... See more

The DAO-ification of community facilitates meaningful collaborative work, continuous feedback, and a closer relationship between brands and communities. Distributing tokenised ownership and governance transforms community members into vested and passionate ambassadors and contributors. With some the key levers of building and activating brands tran... See more

The ownership economy-- by way of decentralized autonomous organizations aka DAOs + non-fungible tokens aka NFTs-- builds a business on top of the creator economy that encourages creators, operators and the community to collaborate together under a new, interdependent ownership mechanism that combines the best of both (legacy + creator economy) wor... See more

“Instead of a siloed system, [imagine] there’s multiple brands building on top of designs, and then those designs are being forked into different things,” Angelo says. The unsustainable season-by-season overhaul would give way to designers releasing remixes of their creations and those of others, while smart contracts ensure that creators can share... See more