A New Media Structure: The Ownership Economy

The ownership economy-- by way of decentralized autonomous organizations aka DAOs + non-fungible tokens aka NFTs-- builds a business on top of the creator economy that encourages creators, operators and the community to collaborate together under a new, interdependent ownership mechanism that combines the best of both (legacy + creator economy) wor... See more

Another benefit of NFTs is that they turn digital media into public goods with pseudonymous ownership. A digital media file that’s minted as an NFT can be read by everyone, but owned as a collectible by a single entity. This provides a new monetization channel for digital media without limiting growth by putting content behind a paywall.

DAOs present an alternative organizational structure that tries to align incentives for the long-term among a variety of stakeholders. The relationship changes from creator and consumer to everyone as co-creators. Creative organizations begin to look more like flat peer-to-peer networks as opposed to hierarchies.

The rapid development of platforms and services that empower individuals to build a business around themselves is a major one. Top talent wants more control and ownership over their work, having options to transcend their reputation and financial success from a parent brand.