♦️ Crispin Porter on the difference between sales and marketing - Product Gems

Your ads are saying, “look, I’m don’t have Porsche’s speed or Chevrolet’s muscles. I’m not as sexy as Mercedes-Benz and I’m not as classy as Cadillac. I’ll never be as patriotic as Ford because I’m German to the core. I know what I am…and I’m proud of it. I’m not made to be shown off, I’m made to be functional: my purpose is to get you from point A... See more