Saved by sari and
Here’s the simplest, most jargon-free definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s
... See moreAllan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
Traditional Printed Marketing Materials.
Mike Weinberg • New Sales. Simplified.
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)