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Marketing is the story marketers tell to consumers, and then maybe, if the marketer has done a good job, the lie consumers tell themselves and their friends.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
To get her to click, to get her to buy. Whatever that message is, it’s exactly what you need to say to all your customers, because if you can get Jenny, on the side of the road, in that situation, you’ll get everyone else.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and
... See moreCarolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
marketing is the strategy you use for getting your ideal target market to know you, like you and trust you enough to become a customer. All the stuff you usually associate with marketing are tactics.
