♦️ Crispin Porter on the difference between sales and marketing - Product Gems

Salespeople directly interact with customers to identify if the product meets their needs and, if so, to close the sale. Marketing is the strategy that goes into identifying which customers most need the product and making sure they know about it.

Marketing is not the same thing as selling. While “direct marketing” strategies often try to minimize the time between attracting attention and asking for the sale, Marketing and selling are two different things.