Saved by sari and
The art of finding and reaching that customer on their journey with the right message at the right time so they are willing to consider a product is the job of marketing. The art of selling and converting a prospective buyer into a customer is the job of sales.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Growth is
budgeting
Brand is
investing
budgeting
- How to spot it: Selling - there’s a a direct call to action
- Time horizon : short (weeks)
- What you should expect from growth marketing : sales results
Brand is
investing
- How to spot it: Storytelling - there’s no direct call to action
- Time horizon : long (months, years)
- What you should expect from brand marketing : awareness,