{D} 119: Yes but what's your question
mail.google.com
{D} 119: Yes but what's your question
you have to keep that “Why are we here?” question front and center at all times
Jocelyn K. Glei • Make Your Mark
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo
writers should live their lives in the form of a question
How to get better at capturing details during interviews (Part 1)
Is there a single villain your brand stands against? And what external problem is that villain causing? How is that external problem making your customers feel? And why is it unjust for people to have to suffer at the hands of this villain?
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
You see, Juan-George, people tend to be impressed with complex ideas, but the basic questions are the hardest part, the basic questions are the most difficult challenge to any serious thinker. Answers get all of the glamour and attention, answers are what everyone seems to be after, but the real value is in basic questions. This is because once you
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