Creators Eating the World

The nature of our fad culture is driving more value not just to those who blow up, but to those who can hold on to their 15 seconds of fame, a task made harder thanks to our information overload.

As we saw with Mr Beast’s launch of his restaurant chain, delivery platforms and ghost kitchens are opening up the restaurant business. The rise of UGC games such as Roblox and Minecraft is opening up the games industry, with influencers like Preston Arsement driving millions of dollars with minimal overhead.

VCs focus more on thought leadership than ever before, because their access to capital is less valuable than their social capital. Dave Portnoy can become one of the biggest names in finance, raise tens of millions for businesses hurt by the pandemic and move stock prices without having billions under management or a long investing track record let... See more

The total addressable market (TAM) for creators is much larger than almost anyone believes. Two forces are hyper-charging the market opportunities for these creators. The first is that more of the demand side of the economy -- i.e. experiences and consumption -- is being mediated by aggregating platforms. The second is that more of the supply side ... See more