There’s no one-size-fits-all methodology for bringing new ideas to life, but many successful programs include a variation on four steps: inspiration, synthesis, ideation/experimentation, and implementation.

Creative confidence is like a muscle—it can be strengthened and nurtured through effort and experience.

Being human centered is at the core of our innovation process. Deep empathy for people makes our observations powerful sources of inspiration. We aim to understand why people do what they currently do, with the goal of understanding what they might do in the future. Our first-person experiences help us form personal connections with the people for

At its core, creative confidence is about believing in your ability to create change in the world around you.

Noticing that something is broken is an essential prerequisite for coming up with a creative solution to fix it. Making “bug lists,” which Tom described in The Art of Innovation, can help you to see more opportunities to apply creativity.

That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.

the real value of creativity doesn’t emerge until you are brave enough to act on those ideas.

One recent IBM survey of more than 1,500 CEOs reports that creativity is the single most important leadership competency for enterprises facing the complexity of global commerce today.

We think of creativity as using your imagination to create something new in the world.