Being human centered is at the core of our innovation process. Deep empathy for people makes our observations powerful sources of inspiration. We aim to understand why people do what they currently do, with the goal of understanding what they might do in the future. Our first-person experiences help us form personal connections with the people for

Nurture the kind of “prepared mind” that seizes the moment when an epiphany occurs.

One recent IBM survey of more than 1,500 CEOs reports that creativity is the single most important leadership competency for enterprises facing the complexity of global commerce today.

Start with a growth mindset, the deep-seated belief that your true potential is still unknown. That you are not limited to only what you have been able to do before.

Belief in your creative capacity lies at the heart of innovation.

Creative confidence is like a muscle—it can be strengthened and nurtured through effort and experience.

The truth is, we all have far more creative potential waiting to be tapped.

Belief in your creative capacity lies at the heart of innovation.

They live in the active voice. They write the scripts of their own lives, and in doing so, they have greater impact on the world around them.