Adam Durst
@adurst
Adam Durst
@adurst
Instead of responding to our emotions impulsively, we can observe them and then question them. Is this helpful? Is this truthful? Is this coming from a place of clear perspective, or a lingering past wound?
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo
Successfully commercializing does not mean launching with certainty. It means launching with a set of assumptions that you quickly test. Your assumptions will be informed by earlier tests and will, hopefully, be directionally correct, but it is a big mistake to assume that your pricing, packaging, messaging, ideal customer profile, marketing tactic
... See moreProfessional services organizations that successfully commercialize more productized offerings do the following five things well: Invest in new commercialization capabilities Have clear owners for commercialization success Begin building their commercialization strategy at the beginning of the product development cycle Continue to iterate on their
... See moreA good go-to-market strategy answers the questions: What do we sell? To whom? How?
We say that a symbol stands for something, but all too often a symbol merely stands in for something. The American flag is supposed to stand for freedom, but it can very easily stand in for freedom. In singing the anthem, we treat its values as permanent, or as if they were enacted by song. But praise is not practice.
Only people can be free. If we believe something else makes us free, we never learn what we must do.
The moment you believe that freedom is given, it is gone
It is your ability to discern facts that makes you an individual, and our collective trust in common knowledge that makes us a society. The individual who investigates is also the citizen who builds. The leader who dislikes the investigators is a potential tyrant.