Entrepreneurship

A good go-to-market strategy answers the questions: What do we sell? To whom? How?

Professional services organizations that successfully commercialize more productized offerings do the following five things well: Invest in new commercialization capabilities Have clear owners for commercialization success Begin building their commercialization strategy at the beginning of the product development cycle Continue to iterate on their

Successfully commercializing does not mean launching with certainty. It means launching with a set of assumptions that you quickly test. Your assumptions will be informed by earlier tests and will, hopefully, be directionally correct, but it is a big mistake to assume that your pricing, packaging, messaging, ideal customer profile, marketing tactic