“The choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. […] How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a

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The pursuit of moral design asks us to cultivate at least three things within ourselves and our practices:

1. true affection , rooted in respect, experience, and specific knowledge;


2. empathetic boldness to confront deep-rooted, complex failures in other designers’ work; and


3. genuine humility in an industry that seems to celebrate hubris and seeing

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To design is to make decisions for others. Because it involves an exchange of power, however slight, design is best understood as a moral pursuit.