Community in Capitalism
medium.comSaved by linda
Community in Capitalism
Saved by linda
When people are raised in a community that they cannot easily escape, they do what our ancestors have done for millions of years: They learn how to manage relationships, and how to manage themselves and their emotions in order to keep those precious relationships going.
To Kevin, it had become clear that users desperately wanted to be part of a community that represented their identity, values, and shared interests.
The research indicates that Americans today are seeking connection with others who share their values. But they’re not involved in communities that typically provide deep ongoing connection, membership, and life-honoring rituals. Best-selling author and marketing guru Seth Godin writes that people today want connection more than material things. He
... See more