We want to feel seen and understood without explaining the parts that outsiders don’t get.

If you don’t know the values, you may not know who’s seeking you.

A group may share interests and values, but a community has connections so that members care for the welfare of one another.

Understanding the shared values that attract and keep members in a community is important for leaders. For continued success, leaders must both clearly share and personally represent the values so others can recognize what they want to join.

We all want to be part of a group of people who share our values.

Shared values Membership identity Moral proscriptions Insider understanding

If we fail to get members excited about committing their time and effort, they’ll leave.

We can help avoid this by remembering that we can lead for the long term only when we’re serving others.

communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.