Community-as-a-Service: A Business Model for the 21st Century

The Content-Community-Commerce model aims to showcase purchase opportunities to a cohort of people based on the content they are consuming and offer a monetizable opportunity in a single ecosystem. It would be akin to creating a 'shoppable' unit that will drive conversion in the same interaction.

Many content-oriented companies try this approach of just gathering as much content as possible and offering it at a monthly price when their members might want depth in a few key areas or access to a community of like-minded people. In many cases, it’s not the stuff people want; it’s the curation and community. If the primary benefit is supposed t... See more

As high quality content and effective brand strategy move down the long tail, “community” has become an important concept for every post-Web 2.0 player. Crypto token holders, influencer fanbases, DTC brand customers, creator audiences, and new social networks are all often referred to as communities, and each has a stake in developing community for... See more

Community is the currency of the new internet and memberships is how you’ll get paid.

Community commerce is “an exchange of goods, services or something of value, between businesses or entities” within a community, may it be a physical community or a virtual community.

Curation as a Service (or CaaS) - I believe, as the amount of content on the web increases, there will inevitably be a need for more human curators. People who are domain experts (or have an obsession with a topic) that can sift through the garbage and collect the gems.

Communities help companies because they can generate functional value such as content, product development, marketing, customer support, open-source code, as well as more subjective values such as a sense of belonging, purpose and social status.

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more