The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxteramazon.comSaved by sari
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Saved by sari
Robbie Kellman Baxter • 1 highlight
amazon.comThe Membership Economy is all about putting the customer at the center of the business model rather than the product or the transaction.
Leaders in the Membership Economy know how to work membership into people’s days.
Membership is a concept that is timeless, important, and powerful. It is part of our innate humanity to gravitate toward community. Once trade economies developed, we proved we were willing to pay a premium for connection, and the Membership Economy was born.
The Membership Economy brings together my two loves, business and psychology. It gets its power from connecting to deep human needs.
The Membership Economy relies on trust. It’s about the consumer saying, “I’m going to stick with you, but I expect you to continue to deliver.” It’s the mutuality of the relationship that makes the model so beautiful.
The Membership Economy is all about putting the customer at the center of the business model rather than the product or the transaction. Every organization should be focused on the customer. The business model and organization need to support this customer-centric model. The