The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Membership is also a vehicle of the modern aspiration economy. It represents a shift from doing things for the benefit of others (conspicuous consumption) to a value model where we invest in things that benefit ourselves: access, knowledge, information, experience, privacy, belonging, self-actualization. In the modern aspiration economy, consumers ... See more

Membership programs thrive on “conversion events.”

Now that I’ve gotten that off my chest, I do want to dig into the benefits of looking at your subscribers as members. It can become a self regulating community that inadvertently becomes more loyal to the brand.

True loyalty is emotional and irrational, and often at odds with our survival instinct. To achieve it, brands are better off with membership programs than the point schemes. Figuring out a good membership scenario is even more important today with a proliferation of subscription models, private chat rooms, and an ever-increasing costs of paid socia... See more