collapse, posturing and composure - Marketing For Hippies

It’s an illusion designed to give people hope. And when the Thinking Brain isn’t aligned with the Feeling Brain, people feel powerless, and the world around them begins to feel hopeless. The only way you consistently nail that illusion is by consistently communicating and aligning the brains around the same values. It’s a skill, much the same as pl

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There's a particular discomfort that arises when trying to market or sell in ways that don't feel natural to you—a feeling of being observed as an imposter even when no one is watching.

This manifests as resistance to visibility or promotion. The Instagram post that sits in drafts for weeks. The sales page you can't bring yourself to publish. The la... See more