Clothing Recycler Helpsy Launches Storefront to Keep Up With Resellers

This started with the Seventh Avenue, shop-and-copy approach that has defined the industry, but no longer works with consumers on a global scale. America created the concept of lifestyle brands—it drove the rise of casualization as early as the 1950s, first through denim, then khakis, and now leggings. But the fashion itself has long been predicate... See more

Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.

In the UK, The Restory is an aftercare service that’s gained a massive social media following for its luxury repair videos. Meanwhile, in the US, newcomer Lotte offers a remote sustainability styling service focused on your relationship with the clothes you already own.

Most of those 80 to 100 billion items of clothing – a conservative estimate – already end up incinerated or in landfill after just a few wears.