* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.
Thanks to increased consumer consciousness around sustainability, the circular economy, and fair labor, resale has become fashion’s hottest sector—and brands want in. But scaling and making resale profitable isn’t easy, and with increasing competition in the space, it’s only going to get harder.
Part of secondhand’s growth is driven by a new generation of more environmentally-conscious consumers. We can justify buying SHEIN items today when we can turn around and sell them on Depop tomorrow.