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Choosing Your North Star Metric
Identifying your growth levers
Your growth model starts with finding the specific actions and metrics that drive your business forward, called growth levers. These are things like acquiring new users, improving onboarding, or increasing repeat purchases.
To identify them, break your business into five areas:
Acquisition (how users find you)
Activation
The North Star Metric is an extremely simple, powerful concept.
But it's largely misunderstood.
In this post:
1. What is a North Star Metric?
2. Common Misconceptions
3. Recommended Classification
Let's ta... See more
North Star should be the metric that most accurately captures the core value you create for your customers. To determine what that is you must ask yourself: Which of the variables in your growth equation best represents the delivery of that must-have experience you identified for your product?