1. What is a North Star Metric?The term has been popularized by Sean Ellis, also known for coining "growth hacking" while being a growth marketer at Dropbox. In the Growth Hacking world, North Star Metric:• Is a single metric. It creates focus.• Is easy to understand and communicate.• Is customer-centric. Reflects how customers get value.• Ideally,... See more

Really excited to finally share a post I've been working on for a while, which went live today on Future—@a16z's new media site. It's a guide to helping you choose your North Star Metric, based on analyzing the NSMs of 40 of today's biggest tech companies. https://t.co/Um6232dfKd https://t.co/U9mz9z0kzX

Finding the right metric

Ted Merz, who used to be the Global Head of News Product at Bloomberg, has an insightful article about how the company's founder (Mike Bloomberg) uses metrics as a management tool. One metric that is prominently displayed around the office on TV screens is the number of Bloomberg terminals sold year-to-date.

This single... See more