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Choosing Your North Star Metric
Some North Stars count active customers (e.g., daily, weekly or monthly active users), and others track the amount of activity (e.g., nights booked, repeat purchases, minutes of meditation, total storage used). This decision is important. It comes down to how concentrated your revenue is: Does most of your revenue come from a few huge customers, or
... See moreMatt Lerner • Growth Levers and How to Find Them
You’ll map your growth model in 4 steps. Find your North Star Metric (NSM): the number that ultimately tracks value delivered to customers and causes revenue. This expresses your ultimate goal tangibly. Find the key drivers that increase the North Star: from when people first encounter your business to the point where they’re happy, loyal, revenue-
... See moreMatt Lerner • Growth Levers and How to Find Them
To identify key business objectives and revenue drivers, use the SPACES model: support, product, acquisition, contribution, engagement, success. Start by focusing on one or two primary objectives you can measure and expand from there. Good measurement frameworks consist of the goal you’re trying to achieve, the measures that will tell you if you ac... See more
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
What are the right metrics to use?
Tim Ferriss • #550: Andrew Chen — Metaverse, Metrics, and Meerkats
For Airbnb, the North Star was nights booked.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
“Which metric is directly influencing our North Star?”