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Choosing Your North Star Metric
1. What is a North Star Metric?The term has been popularized by Sean Ellis, also known for coining "growth hacking" while being a growth marketer at Dropbox. In the Growth Hacking world, North Star Metric:• Is a single metric. It creates focus.• Is easy to understand and communicate.• Is customer-centric. Reflects how customers get value.• Ideally,... See more
Feed | LinkedIn
To identify key business objectives and revenue drivers, use the SPACES model: support, product, acquisition, contribution, engagement, success. Start by focusing on one or two primary objectives you can measure and expand from there. Good measurement frameworks consist of the goal you’re trying to achieve, the measures that will tell you if you ac... See more
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
North Star should be the metric that most accurately captures the core value you create for your customers. To determine what that is you must ask yourself: Which of the variables in your growth equation best represents the delivery of that must-have experience you identified for your product?
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
The North Star should be the metric that most accurately captures the core value you create for your customers. To determine what that is you must ask yourself: Which of the variables in your growth equation best represents the delivery of that must-have experience you identified for your product?
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue
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