1. What is a North Star Metric?The term has been popularized by Sean Ellis, also known for coining "growth hacking" while being a growth marketer at Dropbox. In the Growth Hacking world, North Star Metric:• Is a single metric. It creates focus.• Is easy to understand and communicate.• Is customer-centric. Reflects how customers get value.• Ideally,... See more

Finding the right metric

Ted Merz, who used to be the Global Head of News Product at Bloomberg, has an insightful article about how the company's founder (Mike Bloomberg) uses metrics as a management tool. One metric that is prominently displayed around the office on TV screens is the number of Bloomberg terminals sold year-to-date.

This single... See more

To identify key business objectives and revenue drivers, use the SPACES model: support, product, acquisition, contribution, engagement, success. Start by focusing on one or two primary objectives you can measure and expand from there. Good measurement frameworks consist of the goal you’re trying to achieve, the measures that will tell you if you... See more