Choosing Your North Star Metric

1. What is a North Star Metric?The term has been popularized by Sean Ellis, also known for coining "growth hacking" while being a growth marketer at Dropbox. In the Growth Hacking world, North Star Metric:• Is a single metric. It creates focus.• Is easy to understand and communicate.• Is customer-centric. Reflects how customers get value.• Ideally,... See more

North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue

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