Saved by Ted Glasnow and
Choosing Your North Star Metric
The North Star should be the metric that most accurately captures the core value you create for your customers. To determine what that is you must ask yourself: Which of the variables in your growth equation best represents the delivery of that must-have experience you identified for your product?
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric. If improved, it is the one metric that will have the greatest impact on your business. The criteria for selecting a good NSM are the following: Leads to revenue
... See moreMaja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
They determine that their North Star should be monthly revenue per shopper.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
If your revenue is highly concentrated, as I learned at PayPal, the total number of customers matters less than the value of each customer. In that case, align the team around usage with a North Star (and pricing) that tracks usage. If your customers are all worth similar amounts, like users of a meditation app, small business accounting software,
... See moreMatt Lerner • Growth Levers and How to Find Them
North Star Metric, as defined by Sean Ellis, is a core measurement of how much value added you are delivering to your target market.[4] Your North Star Metric (NSM) is not just any metric.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
in your first few years, the best advice is to pick one or two North Star metrics (that is, metrics to prioritize rather than trying to achieve everything) and dedicate most of your energy to growing those by 5–10% WoW. With growth like this, you’ll have investors knocking down your door in no time.
Andy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Some North Stars count active customers (e.g., daily, weekly or monthly active users), and others track the amount of activity (e.g., nights booked, repeat purchases, minutes of meditation, total storage used). This decision is important. It comes down to how concentrated your revenue is: Does most of your revenue come from a few huge customers, or
... See more