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Choosing Your North Star Metric

What do Airbnb, Facebook, Spotify, Hubspot, and Slack all have in common?
A North Star Metric that influences their long-term growth.
This means the one metric that all business units focus on.
Here's the breakdown đź§µ https://t.co/RcmjciA82n

Really excited to finally share a post I've been working on for a while, which went live today on Future—@a16z's new media site. It's a guide to helping you choose your North Star Metric, based on analyzing the NSMs of 40 of today's biggest tech companies.
https://t.co/Um6232dfKd https://t.co/U9mz9z0kzX

The North Star Metric is an extremely simple, powerful concept. But it's largely misunderstood.
In this post:
1. What is a North Star Metric?
2. Common Misconceptions
3. Recommended Classification
Let's tackle them one by... See more