Saved by Ana Fragoso
"But aren't people indecisive?" - Marketing For Hippies
the need for shoppers to feel that they are in control of events is something retailers ignore at their peril.
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
So, a customer might ponder a certain decision over a long period of time, but this doesn’t mean that they are constantly thinking about it. As a marketer it is your job to get them back into activating the fundamental motive that relates to your product or service. You’re not trying to make them buy something they don’t need – rather, you’re
... See moreArild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
This is the trap of selling to the mind. It can work, but it can also be the source of frustration when you see it fail to meet expectations. Good news is that you’ll never feel like you cheated yourself or the person you are selling to. As a matter of fact, this is the level I found myself on after doing self-work and questioning the moments I
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