Bumble's 'celibacy' ad and how its rebrand went wrong

• Increasing perversion of certain business models that are liable to be gamed or constrained by AI : We’re shifting from a world where data analysis required long cycles (analysts need lots of time to run queries, analyze, and then present findings in a way that people understand) to a new world of real-time optimization and insights (AI will mine

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As Sky Mavis’s revolutionary rhetoric began to look increasingly hollow, the company shifted its story. In December it quietly altered its mission statement, deleting the phrase “play-to-earn” and replacing it with the mushier “play-and-earn.” 

Gaines and many of her cohorts allege that companies marketing toward their cis-gender male counterparts don’t face these same issues, even in the mainstream media and in public advertising spaces when it comes to selling things like erectile dysfunction medication or cis-male-focused sex toys.