Bumble's 'celibacy' ad and how its rebrand went wrong
Bumble's 'celibacy' ad and how its rebrand went wrong
fortune.com
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People on TikTok took issue with the messaging, labeling it "tone-deaf" and offensive — particularly to those who had chosen a celibate lifestyle as a result of trauma.
Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
Some said the ads were misogynistic and were chastising women for not casually sleeping with men.
Bumble's billboard ads made fun of celibacy as an alternative to dating. It didn't go down well.
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your fave is selling a pedophilic fantasy
Jade Hurley
substack.com
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