Caroline Gill of IMA mused that the idea might have stemmed from universal dating fatigue, suggesting, "I think every woman who has endured online dating has, at some point, said, 'Fuck it, I’m joining a convent.'"

But, the ad fell from grace, missing the mark at a critical time when discussions about women's safety are paramount. Audrey Dahmen... See more

Social media is full of young women warning each other and listing out red flags and reasons why you should dump him or dodge commitment. He compliments you a lot? Love-bombing. Says I miss you too soon?Run. Approaches you in person? Predator. It’s all so cynical. It’s all about how not to catch feelings; ways not to get attached; how “you’re not... See more

People on TikTok took issue with the messaging, labeling it "tone-deaf" and offensive — particularly to those who had chosen a celibate lifestyle as a result of trauma.

We blunt romance and passion with this constant calculation of risk, this paranoid scanning for threats, and by holding back to avoid being hurt. We encourage each other to be emotionally absent, unfazed, uncaring. We even call it empowerment! It’s not. It’s neuroticism. I think we are a generation absolutely terrified of getting hurt and doing all... See more