Building a Belief System | !Boring Software

Great Design is About Values

The biggest mistake I see designers make when building a brand for their company, a culture for their team, or foundation for their product is to focus on principles . They pile together a few basic words like: "Simple, Helpful, Beautiful, Intentional." Guess who else shares these principles? Everyone.

Principles are uni... See more

Every day I talk to smart young people who want to work in tech or become founders. And I ask them a simple and obvious question—one that should be instinctual to answer. Not about their revenue goals or their product or how they’re going to scale a team from 5 to 50. But a more essential question: What do you believe? Why will people follow you? I... See more

Like the technium itself — our values are continually going through an evolution. This is why when viral tweets about the founding father’s misdeeds circle about, it doesn’t change my opinion about the Constitution. If their acted values were the exact same as ours, it would for me to question us , not them!

So as we think about what we manifest in... See more

Your business exists in the context of a marketplace, but also in the context of your lived experience.

Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more

Your business exists in the context of a marketplace, but also in the context of your lived experience.

Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are lu... See more