Brendan Weitz, co-founder of Journey, on building the Webflow for sales

“The fundamental thing that Linear did differently was this idea of being highly opinionated,” she says. “They understood that, the truth is, most companies have no idea what the right software development process is,” Zhan says. “The subset who do would much prefer focusing on building their product than dedicating time to shaping this process—cu

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Linear’s founders want to do more than support better software creation. They want to bring back a sense of dignity to software creation, a job that today, Saarinen observes, can feel disconnected from a larger purpose. They want software engineers to feel satisfaction with and control over their work, something overreliance on project managers ha

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Elan: Something that you’ve written about is this idea that there’s two kinds of startups: one that's solving a functional problem, and one that's manifesting a creative vision. What's your take on the distinction between the two?

Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more

Assess the potential and spot the openings:  “We spent a lot of time thinking about ‘What is the market for this?’ Spreadsheets have been around forever, but most of the time, people use them to track objects: people, companies, simple tables. They're not doing modeling and number crunching, which they were invented for,” says Ofstad. “And wh

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