Brand Evolution vs Revolution
share.snipd.comSaved by Dean Millson
Brand Evolution vs Revolution
Some of the key takeaways are:Study Your brand and know it inside out.Examine the effort that is making progress and apply to areas with no or slow progress.Study the campaigns and efforts applied to find troubles.Create a plan to improve slow areas with a reasonable budget.Be able to explain the improvement plans to regional and general... See more
Sriram Krishnan • P&G Marketing Memo
Clear strategy and better briefing are the key skills for marketing teams to develop in an era where brands are being built boots-on-ground via armies of influencers, gatekeepers, and curators.
Sat down a few weeks back with the @dtcnewsletter podcast to yap about this and plenty more, check it out at my link in bio.... See more
eugbrandstratinstagram.comOne final warning: Your agency will hate thisYour marketers and your agency will call these messages boring, derivative and functional. Because every marketer wants to write the next “Just Do It” or “Think Different.” (And who can blame them?) But here’s the problem: Nike and Apple already built ubiquitous awareness and comprehension, so their ads... See more
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
Let what’s working in sales dictate your brand, and messaging gets diluted. Strategy gets bypassed. Consistency is nonexistent.
Shannon Deep • 5 Things B2B Gets Wrong About Brand
Your organization is adopting a new name. A big culture shift is underway.